We should see a lot more EV models from JLR.
The Jaguar I-Pace is a very important model for the British brand, one that could in the EV market. Jaguar Land Rover isn't ready stop there, however, as reports that the company will spend $18 billion over the next three years to build electrified versions of all of its cars. JLR was already on new models and technology, so this is a significant investment increase. The company aims to use this investment to overcome its dependence on diesel engines.
Consumers in Europe have become wary of , and JLR believes it isn't growing quickly enough because of its current dependence on diesel sales. Diesel models accounted for 90% of JLR's sales in Europe, which may explain the company's slow growth. The increased spending will help JLR build three versions of each of its models: a traditional combustion engine, a hybrid, and a fully electric variant. The goal is to be able to build all three versions of every model by 2025, though all-electric models will only be built if demand is high enough.
The I-Pace will eventually be joined by other electric models from Jaguar and Land Rover, but the company didn't say which models would be a priority. We think the flagship XJ and Range Rover models would benefit greatly from silent EV drivetrains. Which JLR models would you like to see become EVs?