Icon Derelict 1952 Chevy Deluxe Business Coupe has Hidden Charm

A car like this is what SEMA 2011 should be all about.

Beneath the patina, built up over 50 years, lies a stunning restoration executed to perfection. Raw and untouched on the outside but with an utterly up-to-date interior, the world of shabby-chic has a new player that is amongst the best of the so-called derelict cars starting to emerge beside gleaming hot rods. This particular car uses a complete powder-coated Art Morrison chassis with a front independent suspension and 4-link rear, and an all-aluminum, fuel-injected 6.2-liter GM LS3 V8 that fires out 430hp.

This has been mated to an automatic transmission and a full set of 6-piston brakes with anti-lock control. Despite their time-warn facade the wheels are in fact custom CNC-machined refelcting the car's split-personality. Complementing the mechanical upgrades is an opulent interior that belies the faded green exterior with seats recovered in a blend of wild-caught alligator and buffalo hides, Rolls Royce Wilton wool carpet and Aston Martin vintage mohair headliner; technical gadgets include Focal and Parrot audio components with Bluetooth capability.

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Compared to the standard tuning jobs to be showcased at SEMA 2011 this is in a league of its own, and with Icon claiming they can repeat their magic with any vehicle from the thirties to the seventies, expect more of the sub-bling ethos that is at the heart of their unique restorations.