GM Trademarks "Sport Control AWD," But For What Cars?


There are many possibilities, but we have a few ideas.

Automakers file trademark applications all the time, whether being for a specific future vehicle, concept, or even a component/system. Not all make production, but has uncovered one trademark application in particular that caught our attention.

General Motors filed an application to register the name “Sport Control AWD” with the United States Patent and Trademark Office only a few days ago. It goes without saying what this system is intended to do, but what we’re wondering is whether the General has been developing an all-new AWD system for future production vehicles. It’s certainly possible. Alternatively, GM could be doing nothing more than re-branding one of its existing AWD systems.

The exact wording of the application states: “All-wheel drive systems and electronic stability control systems for vehicles; steering systems for vehicles; traction control systems for vehicles; suspension systems for vehicles; braking systems for vehicles; vehicles; apparatus for locomotion by land, air or water; parts, fittings, and components thereof.”

GM Authority also mentions the fact that Honda/Acura has a cool name of its own for its AWD tech: Super-Handling AWD. That system is offered in vehicles like the new and crossovers. The is also a benefactor.

So let’s say Sport Control AWD is all-new, which brands could it be used for? Just off the top of our heads, we could see GMC, Buick and Cadillac standing to benefit the most. Chevrolet is GM’s bread and butter while those three cater towards drivers with extra money to spend.

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To speculate further, crossovers like the Buick Enclave, , and , which share a platform, are possible contenders. Then there’s the C8 Corvette question. Could the upcoming mid-engined Corvette offer another first by sporting an optional AWD system? Since GM is finally emboldened to such a radical engine layout change in its signature sports car, why not continue with something else never found on a previous production Corvette?

Again, this is all speculation and some, none, or all of it could materialize. We’ll just have to wait and see what transpires.



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