But still undercuts many of its German rivals.
It took less than two days last January for the . Granted only 275 examples were made available but it’s striking just how fast those sales happened given this is a $90,000 sedan. Not long after this announcement, Cadillac realized it would be stupid not to build more because of the high demand and profit margin, so in the near future. But the key thing to understand here is that when there’s big demand, the product producer is in a position to increase the price. Welcome to Capitalism 101.
has learned that as of this month Cadillac is raising the price of the CT6-V by $4,000 for a new total price of $92,790.
In a memo to its dealerships, Cadillac stated that early CT6-V buyers "were rewarded with a special introductory offer by quickly raising their hand.” Those who hesitated but still want one are now being penalized, in a way. They’re now getting a second chance but it’s coming at a $4k price boost.
Cadillac also wants to shrink the price difference between the V and . Previously, we learned the 500-hp Platinum 4.2 would actually cost more than that V by nearly $8k. Increasing the V’s price reduces that figure by half. Also, Cadillac has further increased the price gap between the $87,990 CTS-V and CT6-V to $4,800.
Now, these figures may sound like a lot to pay for a Cadillac, a luxury brand whose sedans have been struggling to make significant dents in their respective segments against their German competitors. However, even with the CT6-V’s new price tag, it’s still less expensive than, say, a BMW 760i, which only starts at $160,000.
Sure, the BMW has an additional 51 hp, but that equates to an extra $1,344 for every 1 hp. Is that, along with the BMW badge, really worth it? The Cadillac CT6-V and its 4.2-liter twin-turbo V8 remains a relative bargain.