BMW has found a novel way to promote its new crossover.
The all-new BMW X3 is nearly here and that means the big promotional campaign is about to get underway. But BMW is taking somewhat of a more unconventional approach to get people excited about the 2018 X3 with the "On a Mission" launch campaign. Along with the typical TV adds, BMW will also take advantage of its social media channels, specifically Facebook and YouTube, to take viewers on a mission of discovery and life’s passions.
That mission is, apparently, located on the planet Mars. With the use of 360-degree virtual reality, you can take the new X3 crossover for a test drive on the red planet. The imbedded video below is just one example. BMW wants us to think of the new X3 as something that’s "free-spirited and independent, always ready to push boundaries."
The Mars theme is about exploring things "off the beaten path...and for people who are on a mission." . "Using virtual reality, the BMW X3 takes customers and fans on the world's first test drive through the breath-taking scenery of Mars — quite literally pushing the boundaries," the company says. Spectacular images and evocative sounds transform the trip to Mars into an immersive experience. During a virtual reality drive across the atmospheric and ever-changing surface of the planet — reminiscent of a Hollywood film — different features of the BMW X3 are presented as part of the "BMW Personal Co-Pilot."