How Louis Chiron Danced His Way Onto The Badge Of A 1,500-HP Bugatti

by Gabe Beita Kiser
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Further proof that rockstars and race car drivers are carved from the same wood.
Like any piece of art, cars can signify many things to a number of different people, but there’s no question that sheetmetal can contain emotion and heritage along with horsepower and a gleeful driver. Bugatti, like many other automakers, has chosen to bestow its newer vehicles with names of those important to its history. In the case of the Bugatti Veyron, it was Pierre Veyron while this time around, the hypercar dream manufacturer decided to name its car after Louis Chiron.
Those who’ve never raced professionally typically imagine most race car drivers to be born into wealth and able to practice on their father’s Ferrari at a young age. For the most part, they’d be right, but Louis Chiron has a much more interesting story that any American with an affinity for rags to riches success stories is sure to love.

How Louis Chiron Danced His Way Onto The Badge Of A 1,500-HP Bugatti
As it turns out, Chiron began his career as chauffeur (his first stint driving professionally) before becoming a dancer in the illustrious Hotel de Paris in Monaco, capitalizing on his good looks to charge wealthy women to be their dance partners. That was his in, allowing him to get close to the upper class elite that could give him to the racing connections he need. It was all uphill from there, with Chiron showcasing his talents on the track and later helping set up the first Monaco Gran Prix. His hand in organizing the race as well as his subsequent victory led him to attain the rare title of winning a race of his own creation. This, apparently, is enough for Bugatti to justify using the first letter of his name as styling cues on the Bugatti Chiron.

How Louis Chiron Danced His Way Onto The Badge Of A 1,500-HP Bugatti
How Louis Chiron Danced His Way Onto The Badge Of A 1,500-HP Bugatti



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by Gabe Beita Kiser
How Louis Chiron Danced His Way Onto The Badge Of A 1,500-HP Bugatti
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