Only iPhone Loyalty Is Comparable To Tesla Model 3 Enthusiasm

Despite the delays, Model 3 depositors are willing to wait even longer.

Tesla began taking $1,000 deposits for its Model 3 in March 2016. Those early buyers didn’t have the opportunity for a test drive, let alone a chance to see the car in-person. Imagine that level of enthusiasm for the Chevrolet Bolt or Nissan Leaf. Fact is, you don't. No other vehicle, EV or not, has a comparable level of pre-ownership enthusiasm. The only other piece of tech that does: the iPhone. has an interesting report about Tesla Model 3 depositors who’ve been patiently waiting for their new cars, .

In fact, they don’t mind the delays and, in some cases, welcome them. “I just want Tesla to get the Model 3 right, even if takes them an extra six months,” said one buyer who made a $2,000 deposit for two Model 3s. “I view any delays as a good thing to make sure that the quality is excellent.” This isn’t just one future owner’s opinion, but that of many. Bloomberg reached out to 20 consumers who made Model 3 deposits and none have cancelled their orders despite Tesla CEO Elon Musk admitting a case of “production hell” and a . Industry analysts have also taken note of this level of loyalty.

“We believe there is a real passion for the brand,” said one analyst. “It is bigger than loyalty because much of the enthusiasm comes from people who have never owned a Tesla. The only comparable we see is the iPhone.” Another analyst added that “it seems to me that people would be willing to wait since they were never given a firm date when they would take delivery in the first place. The long wait seems to be building anticipation.” With that in mind, just two of Bloomberg’s surveyed Model 3 depositors even considered cancelling their reservations.

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